If you are using Twitter, Facebook, LinkedIn or other social media tools to promote your business or brand, make sure your website also drives traffic to these outlets.
This can be accomplished simply by creating a link or graphic to your Tweets or Facebook page or can be as complex as integrating your most recent Tweets or Facebook status updates directly on your website. This type of cross-linking builds fans, followers, etc. and it is great for SEO (search engine optimization).
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